There are 340,399 sites with a better three-month global Alexa traffic rank than Yahoo.it. Approximately 60% of visits to the site consist of only one pageview (i.e., are bounces). The fraction of visits to this site referred by search engines is about 5%. Visitors to Yahoo.it view an average of 1.6 unique pages per day. Compared with the overall internet population, the site appeals more to users who are low-income; its visitors also tend to consist of childless, highly educated men between the ages of 25 and 45 who browse from work.
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